Online PR and Social Media Strategies

Reputations are increasingly being made and lost online. By placing good news stories about you, your business and your products on websites, on social media networks, with bloggers and on forums Empica helps to build a strong presence for you.

We also help to detect and counteract the effect that unhappy customers, those with a grudge or competitors can have on the web.

The internet is now the first place that people search for a product or service and we ensure that they can find you there with engaging information; interesting stories, pictures and videos.

We can manage your presence on social networking sites such as Twitter and Facebook with the emphasis on quality information for those who engage with you and harnessing the power that the interactivity of these tools can have for you.

Our online work is integrated with traditional media to drive people to your web presence. Empica services include:

• Strategies for Twitter, Facebook, and other social networks.
• Creating videos for the web and running channels on video sites like You Tube.
• Identifying influential websites and blogs that your customers visit and targeting them with stories.
• Creating and running a blog with latest client news.

• Placing stories on press release sites online to achieve wider coverage (including international).
• Promoting stories in Google and Yahoo News.

• Monitoring websites, social media, blogs and forums for discussion about clients.
• Ensuring a consistent message is delivered over all online channels.
• Using social bookmarking sites to gain further exposure.
• Prompting online discussion and third party endorsement of products and services.