Online PR and Social Media Strategies

Reputations are increasingly being formed online with the rise of social media and online tools. There has been major growth in the use of Social networking sites such as Twitter and Facebook in the last few years. To reflect this Empica has developed Online strategies to compliment conventional PR and Media Relations. These include:

Social Media Strategies:

• Strategies for Twitter, Facebook, and other sites
• Creating videos and running channels on video sites like You Tube
  

• Using social bookmarking sites like Digg, Delicious and Reddit to gain further exposure
  
  

Blog / Website Strategies:

• Identifying influential websites and blogs in order to target them with stories
• Creating and running a blog with latest client news

Search Engine Optimisation PR strategies:

• Using SEO Strategies to further gain visibility in search engines for online coverage and client websites

Online Press Release Distribution:

• Gaining further exposure on press release sites online with view to getting further coverage (including international)
• Get exposure for stories in Google and Yahoo News

Online Media Monitoring and Reputation Management:

• Monitoring websites, social media, blogs and forums for discussion about clients
• Ensuring a consistent message is delivered over all online channels and flag up any potential issues